I just have to laugh! Some notions take a long time to die. I could easily make this post my annual rant against the Minnesota DNR and their communication peeps who seemingly don’t have a 21st Century clue when it comes to communicating their message, but if I did the blog posting would largely look like it did last year. (SEE HERE)
So, I’ll spare you all those details once again. Point is I’ve been an outdoors writer here in Minnesota since 1987 and now because most of my communication efforts are online some entities, like the MN DNR, apparently fail to see the value.
Once again, the MN DNR is conducting their annual 2–day #RoundTable and I was not included. Last year I sent a note in advance to DNR Communication Director Chris Niskanen (@ChrisNiskanen1) asking to be included, but alas, the note was never received. Certainly after the blog post I wrote last year I figured I’d be on the radar for the 2013 #RoundTable session…but no such luck once again.
Here I am willing to invest my time and money to report happenings of my state’s fish and game department, but the take away is such information dissemination is not apparently that important. What a shame. Whether it is the MN DNR or even some manufacturer of a new outdoor product, you would think they would be doing their due diligence to include both bloggers and people from all other facets of social media.
Recently I attended a blogging conference and discovered how one of the most aggressive segments harnessing the power of blogging, Twitter and similar online communication tools targets the so-called “mommy blogger.” That’s right, companies who promote diapers, sell mac and cheese products, encourage the use of real butter for cooking, and so on are light years ahead of others when it comes to tapping into these emerging forms of new media.
One particular company I’ve been impressed with on Twitter is Johnsonville (@JvilleGrilling) Not only do they tweet often and with content that adds value (not just self-promo), but they also do one of the best jobs of engaging their followers of any company I have seen. I posted a picture back during deer hunting season that they found of me grilling their brats…and days later they were using it, with my permission of course, all over their online marketing efforts.
I can relate many similar examples of how companies or groups are in-step with those of us who blog and tweet. I once ripped a company in these blog pages several years ago about their product in how it was poorly designed. They got upset with me and fired back…but in the end they changed their product design because they new I had some valid points that needed to be addressed.
I will be so bold as to predict that within five years most traditional forms of how people obtain their news will largely lose significance. I’m talking newspaper, magazines, and to some lesser extent even nightly TV news coverage. We are living in a transition period where people demand their news immediately, in a succinct fashion, and when it’s convenient for them to view it. Blogging, social media and videos on demand delivers the message.
Yes, indeed, I find it somewhat odd how a company peddling baby diapers is far better at engaging their audience through the blogger network than my state’s game and fish department continues to be. <Okay, this is where I would ordinarily insert a joke about shit, but I’ve chosen not to do that at this time. Ha!>
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