Next week I will have a blog post or two regarding my thoughts on the 2014 SHOT Show, including a rant I feel coming on about SHOT’s Media Day at the Range. In the meantime, for those folks who have never been to the show, I thought I might offer up a quick glimpse as to what it’s like to walk the show floor.
Keep in mind, SHOT is broken up on two levels with the level shown in this video being the main show floor. This is the floor where most of the big names in the outdoors industry have their sometimes two or three story booth displays. The basement level, not shown, is where many of the smaller product suppliers showcase their product offerings, but aside from a much lower ceiling it looks much the same.
One thing to understand is when you walk the isles at SHOT you need to keep track of your time. This year there was 131 new product exhibitors which is usually capped out at about 1,600 in total. Early on in the show I heard reports that attendees (that would be buyers, media, etc.) was showing in excess of 65,000 registrants. That’s amazing and probably will make for one of the best attended shows ever. Just my guess. Either way, it makes for 12.5 miles of show floor isles to walk with an average amount of time spent per booth of about 22 seconds if you want to see it all at this massive trade show.
The video you are about to see was taken on day 2 around lunchtime. You might think to yourself, boy those isles aren’t very full with attendees…but that was not the case on day one when often times the isles were so packed at some locations movement was a challenge. So, keep in mind what you see for people walking the isles in this video is slightly less than the norm you would find during peak show hours (when folks aren’t having lunch, etc.).
©2014 Jim Braaten. All Rights Reserved. No Reproduction without Prior Permission.